Wellington, Fla. – August 7, 2020 – In the world of barrel racing, there is no greater icon than Martha Josey. Recently being inducted in the Pro Rodeo Hall of fame, her countless accolades include multiple qualifications and successes at the National Finals Rodeo (NFR), being inducted into the Cowgirl Hall of Fame and setting the record of piloting Sonny Bit O’Both to be the only horse in history to win the American Quarter Horse Association (AQHA) and Women’s Professional Rodeo Association (WPRA) World Championships in the same year. After seven decades in the industry working with and training top-class barrel racing horses, Martha and her husband, three-time AQHA World Champion calf-roper R.E. Josey, have developed a program to ensure that horse health is always top of mind. BEMER Group is proud to announce that the very successful program at Josey Ranch now includes the BEMER Horse-Set.
To enhance healing, recovery and injury prevention for all horses, the BEMER Horse-Set is an innovative therapy blanket that utilizes pulsed electromagnetic field (PEMF) technology, delivering the patented BEMER Signal into the horse’s body. It is the same BEMER signal in products specially designed to optimize muscular health and performance by increasing circulation, a benefit for athletes of every level.
“Through my five decades of professional rodeo and 11 trips to the NFR I was always looking for the products to keep my horses in the best physical condition possible,” shared Martha. “I was thrilled to be invited to the BEMER team. Our equine athletes work extremely hard and BEMER helps keep them in tip top shape so they can hustle through the barrel pattern.”
The Josey’s current focus is on the development of future rodeo champions, both riders and horses, at their legendary Josey Ranch in Karnack, Texas. Their alumni of over 200,000 students of the Josey program have gone on to compete at and earn some of the highest titles in the barrel racing and roping industry, and they produce highly competitive sport horses bred and developed to exceed expectations in the world of rodeo. In addition to their highly successful training programs, the Josey’s also host the Josey Junior World Championship Barrel Race and the Josey Reunion Round-Up on the ranch each year.
“When you think of barrel racing, you naturally think of Martha Josey. We couldn’t ask for a better representative for our BEMER Horse-Set then someone with such a historic influence on the sport of rodeo,” commented Brad Horn, Head of Marketing for BEMER Group North America. “Martha and R.E. have not only made a huge impact on the world of rodeo as competitors, but they continue to make their mark by training the up and coming generations of horse and rider partnerships. We are thrilled to support the team at Josey Ranch and all of the future champions who will, no doubt, emerge from their program.”
Founded in Germany in 1998, BEMER Group has been at the forefront of vascular therapy and microcirculation for both humans and horses. BEMER enhances suppleness allowing horses to exercise more effectively and promotes relaxation before and after application so horses can rest, digest and recover better and faster.
The BEMER Horse-Set has been proven to provide a broad range of health benefits for horses by improving their blood circulation and ultimately their health in a natural, non-invasive way. Benefits include: enhanced recovery from illness and improved suppleness during training or competition prep. It can also provide quicker regeneration during the healing process, such as recovery from muscle tension or tendon/ligament/muscle injury. For its outstanding quality, the BEMER Horse-Set was honored with the Red Dot Award for Product Design.