Upperville, Va. – Jan. 23, 2018 – The Upperville Colt & Horse Show, Inc. is pleased to announce its partnership with esteemed equestrian public relations and marketing firm, Phelps Media Group, Inc. International.
“As president of the board for the Upperville Colt & Horse Show, it gives me great pleasure to share our recent changes to the event,” said Michael Smith. “We are so pleased to announce that Lugano Diamonds will be the sponsor for the Upperville Jumper Classic CSI4*.
“We have made tremendous strides in the last five years to bring this great show up to today’s standards and beyond,” continued Smith. “I could not be prouder of our staff and the board for all the hard work they’ve dedicated to this great Heritage Competition. This group strives constantly to make everyone at every level enjoy the show and feel welcomed. I wish to thank our sponsors, horsemen and community for helping us make this horse show so wonderful for all to enjoy. We look forward to seeing more new faces in 2018!”
The Upperville Colt & Horse Show was founded in 1853 and is the longest running horse show in the United States. Held in picturesque Upperville, Virginia, under the oaks, this iconic seven-day event draws top athletes from across the country to compete in internationally recognized hunter and jumper competition. Featuring an FEI CSI4* rating and a World Championship Hunter Rider designation, this event is an exciting boutique attraction for competitors and spectators alike.
As the latest addition to Phelps Media Group’s collection of high-profile equestrian clientele, the Upperville Colt & Horse Show seeks to carry on the legacy of its historical roots by staying true to its iconic traditions, while continuing to evolve with the sport and offer a premier, top-level horse show destination for spectators and athletes of all levels.
The 165th edition of the Upperville Colt & Horse Show, presented by St. Bride’s Farm, will return June 4–10. With its prestigious CSI4* designation, the event looks to attract more athletes competing at the highest level of the sport. The historic facility has also added many improvements in recent years including all-weather footing, additional stabling and amenities and a new, upgraded VIP experience for sponsors and guests.
The show has also embraced new technology and greatly enhanced its online presence through Upperville Live — a suite of digital projects and programs that include online entries, live streaming for both hunter and jumper competitions, enhanced broadcast-level coverage of signature events simulcast on both Facebook and the USEF Network and live updates from the Upperville Colt & Horse Show’s various social media outlets.
“We are so excited to welcome the Upperville Colt & Horse Show to Phelps Media Group and look forward to promoting and playing a part in the future success of this historic and world-class horse show,” said Chip McKenney, CEO of Phelps Media Group.
To learn more about the Upperville Colt & Horse Show, please click here.
To learn more about Phelps Media Group and their list of professional services, please click here.
