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EquiFit, Inc. Continues to Gain Support from Grand Prix Riders, Announces New Sponsorship of South Florida’s Jimmy Torano

Written by: Jennifer Wood
Client: Equifit,Inc.
Release Date: 2005-11-29

FOR IMMEDIATE RELEASE
Jennifer Wood for Phelps Media Group, Inc. International

MEDIA CONTACT: Jennifer Wood of Phelps Media Group, Inc. International at (561) 753-3389 or at pmginfo@phelpsmediagroup.com

WEB SITE: Phelps Media Group, Inc. International Press Releases and Photos are available for download at http://www.phelpsmediagroup.com

Photo Credit: Jimmy Torano and Marlo competing with T-Boots. Photo by Ken Braddick/HorseSport USA.

EquiFit, Inc. Continues to Gain Support from Grand Prix Riders, Announces New Sponsorship of South Florida’s Jimmy Torano

Boston, MA- November 29- EquiFit Inc., the company that offers a complete line of products for riders who are serious about performance, is pleased to announce their sponsorship of grand prix rider Jimmy Torano of Ft. Lauderdale, Florida. EquiFit Inc. offers an extensive range of products, including: the revolutionary T-Boot Series™ horse boots, T-Form saddle pads, and the industry’s only riding posture correction garment, ShouldersBack.

Jimmy Torano has been showing on the grand prix circuit for over twenty years. He is the owner and operator of JET Show Stable Inc. in Ft. Lauderdale, Florida and is a steady competitor on the grand prix circuit. In 1989, Torano and The Candidate competed in the National Jumper division at the World Cup Finals in Tampa, FL. That same year, he was also named Leading Open Jumper rider on the Vermont Summer Tour.

Since then, Torano has placed consistently in grand prix events along the East Coast, including the Winter Equestrian Festival, the Devon Horse Show, Sussex County Horse Show, and the Washington International Horse Show.

2005 has been a fantastic year for Torano as he racked up six grand prix wins, including the I Love New York Grand Prix on Aguila and the $100,000 USEF Open Jumper Championship on Marcel. Torano has also had over fifteen top five finishes in grand prix events this year.

“I’ve been using the boots all summer,” stated Torano. “We actually won a full set of boots at a horse show last year. We loved them and ended up buying a few more pairs.”

Torano and EquiFit, Inc. now have a partnership with the T-Boot Series™. “They fit the horses well and don’t give them rubs,” said Torano. “They’re really nice. We like the new ones where you can take out the liners and wash them. All of the jumpers go in them now.”

“Jimmy is such a great competitor,” EquiFit Inc. President Alexandra Cherubini commented. “It’s great that he thought enough of our boots to use them before we approached him. We are so happy to have him join our team of riders that use T-Boots.”

EquiFit, Inc. is dedicated to helping riders improve and become more competitive. In addition to Torano, they are proud to work with 2004 Athens Olympic gold medalist McLain Ward, Olympic grand prix riders Margie Engle and Alison Firestone, as well as grand prix riders Michael Morrissey, Joie Gatlin, Callan Solem, and Christine Tribble McCrea, Olympic Three-Day event rider Darren Chiacchia, and Australian Three-Day event rider Christine Bates.

Designed by an orthopedic company, the T-Boot Series™ is filled with T-Foam, a revolutionary pressure-relieving viscoelastic material that conforms to the horse’s body, providing maximum support and pressure-point dispersal and eliminating chafing and abrasion. Under body pressure and heat, T-Foam conforms and molds to all contours and bone structures of the horse’s legs and absorbs up to 90 percent of all impact. Because the fit is exact, support and stability are maximized, dirt and debris build-up is minimized, and pressure points are eliminated. When the T-Boots are removed, T-Foam recovers 100 percent of its original shape, ready to provide a perfect custom fit for every horse, every time.

EquiFit’s product line includes five different models of T-Boots. T-1 ($94.95) and T-2 ($134.95) are both open front tendon boot models. The T-4 ($59.95) and T-5 ($84.95) are hind ankle boots. The T-6 ($74.95) are hind ankle boots that offer double Velcro closures. The boots are all easy-on, durable, and are offered with either lint-resistant Velcro closures (T-1, T-4, and T-6) or attractive leather closures (T-2, T-5).

They have also expanded their line to include two new T-Boots. The T-Boot LUXE™ is made of top quality, water resistant, brown French leather. It is neoprene free and combines a sophisticated look with the technologically advanced T-Foam lining.

It is manufactured by CWD Sellier, who provides the ultimate leather products in equine sports performance. They concentrate on producing the best equipment and join the aesthetic of the best French classicism with modern innovation.

The T-Boot EXP™ has leather-like styling and an extremely durable shell. It also features removable, washable T-Foam liners that can be replaced.

In addition to boots, the T-Foam material is used in the T-Form saddle pads that fit a wide range of saddles and come in a saddle shape or a square shape. Both feature a removable, easy to wash, faux sheepskin cover. They mold to every anatomical detail of the saddle and horse’s back. Using open-cell foam technology, the pad is exceptionally light, breathable, and easy to clean and maintain.

Although EquiFit, Inc. mostly sponsors grand prix riders, their boots and saddle pads can be used for a wide array of equestrian disciplines, including dressage, eventing, endurance, reining, trail riding, and racing.

Cherubini, of Boston, MA, is also an equestrian. “I developed the T-Boot Series™ after years of trying different boots on the market,” said Cherubini. “There really was nothing out there that addressed the full range of issues and conditions that horses encounter in the show ring and in everyday work.” Cherubini competes in the Adult Hunter and Jumper divisions and uses her products on her horses.

For more information, please visit their website at: www.equifit.net, call 1-800-225-2610 ext 128, or fax at 781-329-8392.

Photo Credit: Jimmy Torano and Marlo competing with T-Boots. Photo by Ken Braddick/HorseSport USA.