Wellington, FL – April 30, 2012 - Phelps Media Group, Inc. International, (PMG), of Wellington, Florida, announced the addition of Sue Weakley to their list of high caliber public relations talent, today. Weakley brings years of experience to the PMG team, especially concerning the entrancing and complex sport of dressage.
Weakley is active in equine media and marketing, having served as editor of Andalusian magazine, assistant editor of Horse & Rider, contributing writer to Dressage Today, and as a member of the United States Dressage Federation (USDF) Marketing Committee. She is an avowed “dressage queen” and tries to travel to Portugal at least once a year to take classical dressage lessons on Lusitano schoolmasters. She has also served on two Iberian breed horse association board of directors, and practices what she learns during her travels aboard her very own horses.
“I am an Iberian horse fanatic,” Weakley explained. “I love travelling to Europe and spending time in Portugal to improve my knowledge and increase my experience. Dressage is such a phenomenal aspect of the equine industry, and I am thrilled to have the opportunity to bring my experience in the discipline to Phelps Media Group.”
Weakley has an undergraduate degree and a master's degree in print journalism and has taught classes in social media, journalism and integrated marketing communications at the University of Mississippi. She is thrilled to combine her passion for horses, dressage, and writing as an account executive with PMG.
“We are thrilled to have Sue Weakley join our talented staff,” said Phelps Media Group President Mason Phelps, Jr. “Sue brings crucial knowledge and first hand experience from the discipline of dressage, and offers a unique and very personal writing style that’s going to work well for us. She is the perfect fit for PMG as we expand more into the dressage aspect of the equine industry.”
The objective of Phelps Media Group, Inc.’s customized promotional plan for each client is to gain coverage in print, broadcast and televised media outlets. By delivering consistent international media attention to the people and events it represents, PMG creates public awareness of the client message as well as a positive and recognizable image for the client. PMG's ultimate mission is to assure success for its clients’ endeavors with the public.
Phelps Media Group, Inc. International (PMG), based in Wellington, Florida, is a public relations firm primarily focused on promoting events and people in the equestrian world. For more information, please visit www.phelpsmediagroup.com, or call (561) 753-3389.
PHOTO CREDIT: Sue Weakley, Phelps Media Group’s Dressage Account Executive. Photo Courtesy of Sue Weakley. This photograph may only be used in relation to this Phelps Media Group press release.