From Hunters and Jumpers... to Dressage and Polo
Equestrian Marketing, Public Relations and Event Management

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Phelps Media Group is a public relations and marketing firm dedicated to the promotion and success of the equestrian industry.

Welcome to Phelps Media Group, Inc., America's leading equestrian public relations and marketing firm. Founded by Olympian Mason Phelps, Jr., PMG is headquartered in Wellington, FL. Phelps launched his company with his first client, the National Horse Show, in 2002 when the event moved from Madison Square Garden to Wellington. The success of that promotion was unprecedented and word spread rapidly about this new company that offered 'out-of-the-box' thinking, lightning fast media responses, and proven results.

Phelps Media Group, Inc. has rapidly accumulated a roster of impressive clients in the equestrian industry from coast-to-coast and internationally. PMG invites you to experience fresh and innovative concepts in equestrian PR and marketing that will establish your image, promote your event or services, and grow your business. PMG works with clients ranging from an individual equestrian rider to local, regional and national companies. Launch your business into a new era with PMG - contact Phelps Media Group, Inc. today.


Mason Phelps, Jr.Mason Phelps, Jr.
mpjr@phelpsmediagroup.com

Founder & President
Mason Phelps, Jr. is a lifelong horseman who has participated in many aspects of the equestrian world including as a rider/trainer, event manager, governance leader, charity organizer, and multi-media executive.

Phelps was a rider and trainer in his early years, competing in eventing and the hunter/jumper ranks. He earned national and international recognition as an equestrian athlete. In 1968, Phelps was named Alternate to the U.S. Three Day Team that competed in the Mexico City Olympic Games. That same year, he was named the U.S. Combined Training Association’s Rider of the Year. Phelps began his career as a trainer in 1972, working for two years as an Assistant Trainer to the legendary Jimmy Williams at Flintridge Riding Club in Pasadena, California. Phelps later developed his own training stable for hunter/jumpers, working with riders on both the east and west coast until his retirement from competition in the late 1990s.

While still in his twenties, Phelps expanded his role in the horse world to include event manager. In 1970, Phelps created and produced the “AA Rated Xmas Show” in San Antonio, which is now a popular annual event and an integral part of the Texas equestrian community. In 1976, Phelps founded, produced, and managed the first International Jumping Derby in Newport, Rhode Island, which drew top athletes and was a major show on the jumping circuit through 1988. In 1977, Phelps founded and created the New England Horsemen’s Association Hunt Seat Medal, which is still a popular event today, held in Springfield, Massachusetts. In the late 1970s and 1980s, Phelps produced a driving event for the Newport Preservation Society in Newport, Rhode Island. The event was held over three days and included as many as 16 four-in-hand carriages that drove to Newport mansions for lunches, teas, and dinners; classic Newport stables that had ceased operation were opened for the event. In the early 1990s at the Winter Equestrian Festival (WEF) in Wellington, Florida, Phelps created innovative classes including the first equitation class for previous winners of the Maclay or the Medal Finals; an equitation class for riders who had represented the U.S. in an Olympic Games, Pan American Games or a Nations’ Cup; and the first hunter classic for the American Hunter Jumper Foundation, which was held in the grand prix Internationale Arena. Currently, Phelps is Chairman of the National Horse Show of America Ltd.

Phelps has also played an important role in horse sport governance, primarily in the 1980s. He was Chairman of Zone I for the former American Horse Shows Association (AHSA, now USEF), and was on the boards of both the AHSA and the USET. Phelps also served as president of the New England Horseman's Council from 1985 through 1988.

As a philanthropist, Phelps has been instrumental in numerous charity and fundraising events in the equestrian world. In the 1980s, Phelps produced the Newport Roundup in Newport, Rhode Island, as a charity event for equestrians, with topnotch entertainment that included Sleepy LeBeef, Asleep at the Wheel, New Riders of the Purple Sage, and Tammy Wynett. In 1996, Phelps was one of the founders of the Equestrian Aid Foundation (EAF, formerly the Equestrian AIDS Foundation), a fundraising and charitable organization for equestrians in need. In 1998, Phelps produced the first Denim and Diamonds, a benefit party for the United States Equestrian Team (USET), and presented the popular event again in 1997, 1998, 1999, 2000 and 2004.

Currently, Phelps is involved in equestrian media. In 2001, he founded Phelps Media Group, Inc. International, an equestrian public relations firm, and counts as clients the USET Foundation and the National Horse Show, as well as many top-tier equestrian events, organizations, companies, athletes, and trainers. In 2006, he founded PhelpsSports.com, an equestrian news website. In addition to bringing international equestrian coverage to subscribers of the website, PhelpsSports.com has also sponsored numerous events including the PhelpsSports.com Palm Beach Dressage Derby in Loxahatchee, Florida; Horse Shows by the Bay in Traverse City, Michigan; and the Junior/Amateur Grand Prix at the Syracuse Sport Horse Invitational in Syracuse, New York. Representatives of PhelpsSports.com have been credentialed for top international events around the world including the World Cup Finals for dressage and show jumping, and all three equestrian sports at the 2008 Beijing Olympic Games.

 

Chip McKenneyChip McKenney
chip@phelpsmediagroup.com

Chief Executive Officer (CEO)/ Chief Financial Officer (CFO)
McKenney comes to PMG from Troika Design Group, a brand consultancy and creative agency specializing in entertainment and sports media where he was Chief Operations Officer (COO) for over 10 years. Prior to joining Troika, McKenney held the COO position at View Studios in Hollywood, CA. He earned a law degree from Whittier College School of Law.

"Chip’s executive background and organizational leadership experience give him the perfect skills for the CEO role," said Mason Phelps Jr., Founder and President of PMG. "He has designed and integrated strong teams at multiple media companies during different stages of company growth. I am excited about Chip’s ability to help our company and clients build high performance leadership teams and cultures of success.”

McKenney is a lifelong horseman with extensive show experience in the jumper divisions. He is also a rated polo player.

"Building corporate infrastructure to support the expansion of Phelps Media’s client services is very exciting to me,” McKenney said. “Phelps holds a unique position in global media dedicated to equestrian sports, and I am thrilled to be a part of this organization’s future.”

 

Julie TannehillJulie Tannehill
jmt@phelpsmediagroup.com

General Manager
Julie left the corporate world with over 25 years of experience in Sales, Marketing and Management to combine her love of horses with work and joined PMG in 2007. She trained with Melanie Smith Taylor's mother, Rachel Smith,in Memphis and enjoyed showing until she went to Colorado for school and started riding western and skiing whenever possible. Julie now follows the teachings of Natural Horsemanship with her horse, Michaleen. She has a BS in Marketing and Business Management and brings her management experience in areas such as the ski industry, hospitality industry, radio and charitable events to PMG. Julie along with her skills in Finance, Budgeting, Market Analysis, Training and Sales works to keep PMG running smoothly. In her free time, she is actively involved in the Wellington community and in various charities to help save horses and dogs.

 

Lauren BakerLauren Baker
leb@phelpsmediagroup.com

Account Coordinator
Lauren Baker graduated cum laude from the University of Florida in 2016 with a degree in public relations and a minor in Spanish. Her first passion in life was horses, and she has been riding since she was 7 years old. She possesses a wealth of experience in both the hunter and jumper rings, and holds a special place in her heart for ponies. She also brings to the table a love for polo and knowledge of the sport.

At Phelps Media Group, Lauren combines her passions for communication, graphic design and horses to deliver the best possible results for her clients. She possesses a number of valuable visual design skills, including graphic design and layout, video editing and mastery of the Adobe Creative Suite.

 

Lenore Brown-PhillipsLenore Brown-Phillips
lrb@phelpsmediagroup.com

Account Executive
Lenore began working for Phelps Media Group during the summer of 2016. A truly life long equestrian, Lenore was raised on her parents horse farm in Harrisburg, Pennsylvania. After showing extensively in the hunter and jumper divisions as a junior, she received a Bachelor of Arts in History and Art History from Hood College in Frederick, Maryland, in 2008. Lenore’s professional career in the equestrian industry includes working for top professional riders, managers and veterinarians. She has traveled to all of North America’s most premier horse show venues, including Spruce Meadows in Calgary, Alberta, Canada; South Hampton, NY; and Wellington, Fl. Lenore is looking forward to combining her love of equestrian sports with a passion for creating successful and long lasting brands.

 

Sarah HarperSarah Harper
sh@phelpsmediagroup.com

Junior Account Executive
Sarah Harper joins Phelps Media Group as a Junior Account Executive. Sarah holds Master’s degrees in both Library and Information Science and European Studies. She is a lifelong equestrian with a background in three day eventing and dressage. She has competed in dressage through third level and trained through Grand Prix. She has a varied equine background including time spent managing farms and as a working student for former US Olympic team member Jane Sleeper. Sarah is excited to combine her background in writing and research with her passion for all things equine.

 

Annan HepnerAnnan Hepner
ah@phelpsmediagroup.com

Junior Account Executive
Annan graduated from the University of Virginia in 2015 with a double major in Foreign Affairs and Media Studies. She was a co-founder for the Virginia Eventing & Dressage Team, a club sport at UVA, and president of her acapella group. Annan has ridden dressage since she was six years old and currently competes 4th level and trains Prix St George. She is on the USDF Youth Programs Advisory Subcommittee and volunteers as a board member for the local dressage GMO. Before PMG, Annan worked at a defense-contracting firm and worked at Grayson Farm as the FEI groom.

 

Devaney IglesiasDevaney Iglesias
dvi@phelpsmediagroup.com

Junior Account Executive
Devaney loves that she is able to mesh her passion with her career. The South Florida native, spent her childhood riding, competing in local hunter/jumper shows and driving to Wellington to watch the greats. After an unfortunate equine accident, she shifted her focus from riding to academics. She graduated from the University of Florida with a Bachelor of Science in Public Relations in 2012, and then continued her education as a graduate assistant at Marshall University, where she simultaneously worked for their athletic program and towards a Master of Arts in Communications. While a project manager for a relationship marketing company, Devaney found her way back into the equestrian world as a freelance equestrian journalist.

 

Kenneth KrausKenneth Kraus
KennethKraus@aol.com

Account Executive, Writer, Photographer and Executive Director of PhelpsSports.com
Ken has been involved in the equestrian industry since 1960 – first as a top junior rider and then as an announcer. He’s announced every major horse show in the country including The National Horse Show, World Cup, Devon, American Invitational, and the Winter Equestrian Festival. Ken is also an R-rated USEF Jumper Judge. Ken was an on-air personality for four years in the Cleveland, Ohio, radio market and also spent a number of years in rock’n’roll as road manager for Lynyrd Skynyrd and The Outlaws.

 

Taylor RennerTaylor Renner
tar@phelpsmediagroup.com

Junior Account Executive
Taylor Renner is a 2015 graduate of the University of Georgia with a B.S.A. in agricultural communication and a minor in animal science. Originally from Georgia, she’s ridden and shown in the hunter/jumper and equitation disciplines for 12 years and is an avid photographer and writing enthusiast. Taylor gained publishing experience on campus working as a photographer for the school newspaper as well as a graphic designer and photographer for the school magazine at UGA. She also brings equine publishing experience to the PMG staff from working with publications such as LEG Up News and Sidelines Magazine as well as freelancing for Pacific Coast Journal. Taylor joins the PMG team in hopes of combining her love of horses and journalism into a lifelong career within the equine media industry.

 

Rebecca WaltonRebecca Walton
rjw@phelpsmediagroup.com

Director of Sports Marketing
Rebecca began working for PMG during the summer of 2008 as an intern before she graduated from James Madison University in December of 2008. She received a Bachelor of Arts in Media Arts and Design with a Corporate Communication concentration and a Studio Art minor. Rebecca has covered top international equestrian events for Phelps Media Group, including six FEI World Cup Finals, two FEI World Equestrian Games, and the 2012 London Olympic Games. She is a member of the International Alliance of Equestrian Journalists (IAEJ). She has done extensive work for United States Equestrian Team Foundation and worked closely with high performance athletes such as Margie Engle, Laura Kraut and Richard Spooner. Rebecca comes to PMG with a desire to combine her professional skills with her passion for the equestrian industry.

 

Ariel WeismanAriel Weisman
aw@phelpsmediagroup.com

Director of Client Relations
Ariel Weisman graduated from the University of Massachusetts Amherst‘s Isenberg School of Management with an MS in Sports Management and an MBA in 2011. She joined Phelps Media Group in October 2014 after working as a marketing manager for Alltech, sponsor of the 2010 and 2014 Alltech FEI World Equestrian Games. She played a key role as transportation and logistics lead for the 2014 Alltech FEI World Equestrian Games in Normandy, France, and worked on the prestigious National Horse Show since its arrival in Lexington, Kentucky, in 2011. Weisman was also named one of the USEF‘s “30 Equestrians to watch under 30” earlier this year. As a lifelong equestrian, she has worked in many facets of the equestrian industry and ridden in both show jumping and eventing. With experience in marketing, social media, event management, transportation and logistics, brand strategy, and sponsorship activation, Weisman is very excited to join the PMG team.

 

Catherine  ZachariadisCatherine Zachariadis
cz@phelpsmediagroup.com

Executive Administrator
Catherine was born and raised in Wellington, FL and is a third generation equestrian. She began riding when she was a small child and is an accomplished hunter/jumper rider on the “A” circuit, most notably in the equitation divisions. Since 2011, Catherine has assisted in the management at Gulfstream Polo Club, handling Gulfstream’s event planning, public relations and social media. She graduated with double Honors from Florida Atlantic University in 2012 and helped to formulate the FAU Equestrian Team. Catherine comes to PMG with a strong organizational and creative skills matched with her knowledge of Wellington and the equestrian industry.

 

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12012 South Shore Blvd., Suite 201, Wellington, FL 33414
561.753.3389     info@phelpsmediagroup.com

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